Your brand’s natural current.

Where intentional branding, supportive spaces and mindful practices come together to help soulful entrepreneurs feel authentically aligned in their visual presence and deeply connected to themselves and their community. 

Design that flows with your soul's most important work

(but isn't afraid to make some waves)

You know that feeling when everything just clicks? When your creativity flows effortlessly, your message resonates deeply, and your work feels like a natural extension of who you are?

That's the flow state. And that's exactly what your brand deserves to embody.

I'm Lauren, the designer and community builder behind Flow State Creative. I help soulful entrepreneurs create visual identities that feel like coming home to yourself—where your external expression finally matches your internal vision.

Who it’s for

For the entrepreneur who...

  • Craves a visual identity that feels authentically you, not a carbon copy of trending aesthetics

  • Believes your business is an extension of your deeper purpose, not just a way to make money

  • Values both strategic clarity and intuitive wisdom in your business decisions

  • Desires meaningful connection with like-minded business owners who get your journey

  • Seeks sustainable approaches to creativity and business that honor your energy and wellbeing

  • Appreciates saving their time and energy for their souls most important work, leaving the design in capable hands

  • Wants to grow their confidence in being seen and standing out for who they really are, backed by high caliber brand assets and strategy

What I offer

Considered Creative Services

From mindfully curated brand experiences to essential design packages, I create visual identities that embody your unique essence while effortlessly connecting with your dream people. Every design choice is intentional, every element meaningful.

My services are accessible and flexible to suit where you are at in your business journey, enabling you to feel confident in your brand assets; that you’ve got what you need and are proud to share this with the world!

Expansive Community

My cornerstone community building offering, The Collective, brings together soulful women entrepreneurs for regular gatherings that foster genuine connection, collaboration, and mutual support. Because building a business doesn't have to be isolating. Expect to make some life long friendships and find opportunities for collaboration, as we unite our minds and hearts to lift each other up and organically grow our local business ecosystem.

These gatherings take place at Theia, a wellbeing studio and creative space located in Woy Woy which I co-founded. Theia is a heartfelt hub that connects wellbeing, creativity and community together with the option of space hire for sessions workshops and events. She is a powerfully inspiring space for human connection and the birthing of ideas.

Restorative Practices

Occasional workshops and retreats that help you reconnect with your creative wellspring and approach your business with renewed clarity and inspiration. My integrative approach to design and community building is informed by sustainability, humility and a deep respect for nature and the cycles. As part of the Flow State experience, you’ll feel this vibrating in everything we do.

Flow State Creative embodies this yummy blend of practical business support with soulful nurturing that's honestly pretty rare to find. The Flow State way dances with strategic thinking, intuitive insight, and mindful practices to create brands that work on multiple levels:

  • Visually — capturing attention with beauty and intention

  • Strategically — connecting meaningfully with your ideal clients

  • Energetically — feeling aligned with who you truly are

  • Spiritually — evolving with you for sustainable growth

This integration creates a visual presence that not only looks awesome but feels authentic to share—because it's a true reflection of your soul’s work and individual essence.

Flow State Creative is a boutique design studio and every client is treated with unmatched care an investment. We live and breathe that '“nature doesn’t hurry and yet, everything is accomplished” and that creativity is fuelled by asking the thoughtful questions, finding spaciousness, and embodying experimentation and play - that’s when the inspiration comes.

Flow State Creative respects the journey just as much as the destination and values time to be unplugged, review with fresh eyes and be open to change. This ensures your final product suite and experience will be sure to make your heart sing with deep and infectious resonance!

We go deep and we push boundaries to come to a brand that stands out and starts conversations.

The Flow State way

Ah, my curation of purposeful projects past that are now setting the world in motion— thoughtful work created in those sweet moments when purpose meets flow, and ideas transform into something truly magical.

Explore the possibilities

FAQs

  • Flow State Creative is a boutique design studio specialising in authentic brand development for purpose-driven entrepreneurs. I help translate your mission into visual storytelling that connects deeply with your ideal audience. Unlike traditional design agencies focused on trends, I dive into the heart of your work to create visuals that genuinely reflect your purpose.

  • I'm Lauren, the founder and creative director behind Flow State Creative. I'm a designer, strategic thinker, and mother of two young children who built this studio around the philosophy that creativity thrives in spaciousness, not in rushed deadlines. My approach blends intuitive understanding with strategic design thinking to create brands that feel authentically aligned with your purpose.

  • Three things set Flow State Creative apart:

    1. Deep connection to purpose: I spend time truly understanding your mission before creating anything visual, ensuring your brand authentically reflects your essence.

    2. Focused creative attention: I take on limited clients at a time, giving each project dedicated space for quality thinking and development rather than rushing through multiple projects simultaneously.

    3. Balance of intuition and strategy: My approach combines soulful understanding with practical business strategy, creating brands that feel authentic while effectively serving your business goals.

  • I primarily work with purpose-driven solopreneurs and small business owners who feel deeply connected to their work's meaning. My clients typically include coaches, consultants, healers, therapists, educators, sustainable product creators, and other soulful entrepreneurs whose work aims to make a positive impact.

    The common thread among my clients is that they care deeply about authenticity and want their visual brand to genuinely reflect their unique approach and values rather than following trends.

  • Flow State Creative is based on the picturesque Central Coast of NSW, Australia. I work with clients both locally and remotely across Australia and internationally.

    Not local? Not a problem. All meetings are conducted via Zoom, and I've developed a smooth virtual process that creates a personal connection regardless of location.

    For photography services, I primarily serve the Central Coast and Sydney regions, but can suggest approaches for clients further afield.

  • My core services include:

    • Brand Development: Logo design, color palette, typography selection, and comprehensive brand guidelines

    • Visual Storytelling: Brand photography, social media template systems, and visual content strategy

    • Digital Presence: Website design through Canva, landing page creation, and digital brand implementation

    • Ongoing Support: Monthly design assistance for growing businesses

    Each service is customized to meet your specific needs while honoring your authentic vision.

  • My process centers around deep understanding before design creation:

    1. Discovery: Through questionnaires and conversation, I immerse myself in your vision, values, and goals.

    2. Strategy: I develop a thoughtful approach that aligns your visual identity with your business objectives.

    3. Concept Development: Initial design concepts are created based on our discovery insights.

    4. Refinement: We collaborate to refine the chosen direction until it perfectly captures your essence.

    5. Finalization: All elements are polished and prepared for implementation.

    6. Delivery & Support: You receive comprehensive files along with guidance on implementation.

    This process typically spans 4-6 weeks, depending on the project scope.

  • For project-based work, I require a 50% deposit to secure your place in my calendar, with the remaining 50% due before final file delivery.

    For the Monthly Supporter package, payment is made monthly with a 3-month minimum commitment.

    Payment plans are available upon request for larger projects, typically structured as three equal payments throughout the project timeline.

  • Yes! I understand that investing in your brand is significant, and I offer flexible payment plans to make it more manageable. Typically, this involves breaking the total investment into 3-4 weekly payments.

    Payment plans are customised based on your needs and the project scope. Please mention if you're interested in a payment plan when inquiring.

  • I take on a limited number of clients each month to ensure every project receives dedicated attention. Client sessions are primarily scheduled on Fridays, with design work completed during select evenings and dedicated work blocks.

    I'm typically booking projects 4-6 weeks in advance. Current availability is updated monthly on my website and in my email newsletter.

  • The booking process is straightforward:

    1. Initial Inquiry: Fill out the contact form or email me to share your project needs.

    2. Discovery Call: We'll schedule a complimentary 15-minute call to discuss your project and determine if we're a good fit.

    3. Proposal: After our call, I'll send a customised proposal outlining the scope, timeline, and investment.

    4. Booking: To secure your spot, you'll sign the contract and submit the deposit.

    5. Onboarding: Once booked, you'll receive a welcome kit and questionnaire to begin our journey.

  • Due to the custom nature of creative work, deposits are non-refundable as they secure your place in my schedule and cover initial project setup and research.

    If circumstances require project cancellation after work has begun, payment is required for all completed work up to that point. I'm committed to open communication and will work with you to find solutions if challenges arise during our project.

  • Not at all! Many clients come to me with only a feeling or general direction for their brand. My discovery process is designed to help clarify your vision, even if you're not sure exactly what you want visually.

    The most important thing is that you have clarity about your business purpose and ideal audience. From there, we can collaboratively develop a visual direction that authentically represents your work.

  • My collaborative process is designed to minimise this risk through thorough discovery and ongoing communication. However, I understand design is subjective, and refinement is a natural part of the process.

    Each package includes specific revision rounds where you can provide feedback. If you're not connecting with the initial concepts, we'll have honest conversation about what isn't working and adjust the direction accordingly.

    I'm committed to creating a result you love and will work with you until we achieve that within the scope of our agreement.

  • Referrals are the highest compliment! If you know someone who might benefit from my services:

    1. Send them to my website or share my Instagram

    2. Email me their name so I can watch for their inquiry

    3. Or have them mention your name when they reach out

    I offer a referral bonus of 10% of the project value for any referred client who books a project, which can be taken as a discount on future services or gifted to the person you refer.

Let’s create together.

lauren@flowstatecreative.com.au

Theia Studios
4/35 Railway St
Woy Woy, NSW

I'm excited to learn about your business vision and explore how we might bring it to life visually.

Before we connect in person, please take the time to complete the questionnaire so that I can get a sense of YOU.