Stop Staring at a Blank Caption Box

BRAND STORYTELLING & CONTENT CREATION WORKSHOP

The Brand Storytelling & Content Creation Day is where we excavate your founder story, capture it on camera, and build your content pillars—so you actually have something to post that feels alive.

Save Your Seat

You know you need to be visible. You open Instagram with good intentions. But what do you post? Another behind-the-scenes shot of your coffee cup? A motivational quote graphic? Your face pointing at text overlays?

Before you know it, it’s 9:47 PM. You’ve been staring at the same Instagram post for thirty plus minutes. But everything you write sounds either too salesy or too personal or too bland or too much like everyone else.

You close the app. Again.

You don’t have a content problem. You have a story problem.

You’ve never excavated the moments that actually matter—the origin story, the turning points, the why-this-matters threads that make your audience lean in. 

So every time you sit down to create content, you’re starting from scratch. 

Creating one post at a time. No strategy. No pillars. No through-line.

Not anymore! 

Introducing…

The Brand Storytelling & Content Creation Day

One Day. Your Whole Story. Months of Content. Because you didn’t start your business to be a full-time marketer.

In just 5 hours you’ll walk away with footage, caption starters, and a posting plan you’ll use for months.


Save your seat at our next Brand Storytelling & Content Creation Day and get the footage, pillars, and a plan that takes you from “what do I post?” to “which story do I share this week?”

In true Flow State form: We cover everything from concept to production to execution—without the stress, overthinking, or isolation.


How we flow:

  • What you walk away with:

    ✓ Your complete founder story arc - Origin through transformation to current work, articulated in a way that positions you as the expert who's lived it

    ✓ Your brand origin story clearly defined - The moment you decided to create THIS business, what gap you saw, why it exists, what makes your approach different

    ✓ 3-5 brand story pillars - The core narratives you'll return to (methodology, values, vision, client transformation, philosophy)

    ✓ The "why you, why this, why now" framework - The complete positioning that answers every objection before someone even asks

    ✓ Permission to own your full complexity - The messy middle, the pivots, the parts you thought you needed to hide—all reframed as your signature advantage

  • What you walk away with:

    ✓ 1 video segment of your founder story - Your journey, transformation, obstacles overcome, lessons learned

    ✓ 1 video segment of your brand origin story - Why you created this business, what you saw missing, your unique approach

    ✓ 20-30 B-roll clips - Visual content that supports both narratives (you working, creating, in your element)

    ✓ Complete interview transcript - Every story you told, transcribed with pull quotes highlighted for easy repurposing

  • What you walk away with:

    ✓ 5-7 content pillars rooted in both stories - Personal journey + brand positioning + methodology + transformation + vision

    ✓ 90-day content calendar with story-based prompts - Mix of founder story content (personal connection) and brand origin content (differentiation)

    ✓ Content repurposing framework - How to turn one founder story + one brand story into 20+ pieces of content across platforms

    ✓ 10-15 caption starters from your actual stories - "Three years ago I was [founder story]... today my business exists because [brand origin]"

    ✓ Strategic usage guide - Founder story for: About page, discovery calls, connection content / Brand origin for: Homepage, service pages, authority content

    ✓ The storytelling rhythm - When to share founder story (connection), when to share brand origin (positioning), how to weave them together

PRICING & DATES

2026 Sessions (Monthly)

Autumn Session

Sunday 17th May
10:30am - 3:30pm
Theia Studios, 4/36 Railway St, Woy Woy
Investment $450

Reserve Your Spot

*Limited to 6 people



Spring Session

Sunday 23rd August
10:30am - 3:30pm
Theia Studios, 4/36 Railway St, Woy Woy
Investment $450

Reserve Your Spot

*Limited to 6 people


Marketing without brand foundation is just noise.

~

Marketing without brand foundation is just noise. ~

Let's be honest: Most content creation advice is making you perform, not express.

You're being told to post 3x daily, use these templates, follow this formula, fit into this niche, pick one lane.

And you're exhausting yourself trying to show up in ways that don't feel like you.

Here's the thing nobody's saying: Marketing and branding aren't the same thing.

Marketing is the tactics—what you post, when you post, how you distribute.

Branding is your foundation—who you are, what you stand for, the stories that make your work matter.

And you can't market effectively without brand clarity first!!!

Most entrepreneurs are being sold marketing prescriptions before they've discovered their brand stories. They're trying to create content without understanding their narrative. They're attempting to "stop the scroll" by copying what worked for someone else.

Then they wonder why it feels like performance theater. Why they cringe looking at their own feed. Why showing up drains them instead of energises them.

This isn't about templates or trends. It's about discovering YOUR brand stories—and then creating content that supports the impact you're making in the world.

Content you're proud of. Content that connects. Content that feels like YOU.

Because the best way to stop the scroll? Be yourself.

Not the version you think will perform. Not the sanitised, professional, templated version.

The actual you. Expressed clearly. Shared confidently.

I'm here to show you how to come into your authentic expression—and why it matters for your business.

Your Questions, Answered

  • We’re not filming polished talking-head content. This is B-roll—you working, moving, being yourself while in conversation. Most people forget the camera is there within 10 minutes. And you’re in a group, which takes pressure off.

  • Your story doesn’t need to be dramatic. It needs to be true. The decision to start your business. The moment you realised the old way wasn’t working. The client interaction that shifted your perspective. We’ll find the threads that matter.

  • Both. The storytelling workshop is collaborative (group energy helps ideas flow). The B-roll capture includes individual moments for each person. The caption writing is personalised to your story.

  • Most workshops teach theory and send you home to execute alone. We excavate your story AND capture it on camera AND write your captions before you leave. You walk out with actual usable content, not homework.

  • Brand photos are static. This is movement, story, B-roll. Different purpose. If you’re struggling with what to say (not just what to show), this workshop solves that.

  • Yes! Each person needs their own ticket, but collaborative businesses are welcome.

Never staring at a blank caption box again. Never copying someone else's content because you don't know what to say. Never performing a version of yourself that feels fake. Just you—clear, confident, and connecting with the exact people who need your work.