From Scattered Seeds to Thriving Garden

When Trilogy Foundation first reached out, they were doing amazing work in the community, but their brand? Well, let's just say it wasn't quite telling their beautiful story. They had bits and pieces scattered everywhere – like puzzle pieces from different boxes all mixed together. Their messaging had drifted from their core mission, creating a disconnect between who they truly were and how they appeared to the world.

The challenge was more than making things look professional and interesting, or finding a story to tell. It was about helping Trilogy rediscover their authentic voice through inspired and powerful messaging and create a visual language that would speak directly to both the communities they serve and the donors who make their work possible.

The Journey: Digging Deep to Grow Tall

We started by stripping everything back to the roots – reconnecting with their mission, vision, and values through collaborative workshops that felt more like heart-to-heart conversations than business meetings. Through this process, we uncovered the true essence of Trilogy: human connection, growth, regeneration, and making a lasting imprint on the world.

This revelation became our North Star as we crafted:

• A grounded color palette evoking stability, trust, home, and safety – the very feelings Trilogy creates within their services

• Symbolic visual elements featuring helping hands, growth patterns, and regenerative cycles

• Cohesive messaging that resonates with both the people they help and those who fund their initiatives

• A comprehensive brand style guide that gives their outsourced marketing team clear guardrails to work within

Planting Seeds That Flourish

With these foundations firmly in place, we rolled up our sleeves and got to creating tangible assets that would bring Trilogy's refreshed brand to life:

• Eye-catching flyers, banners, and posters for their community campaigns and fundraising events

• Compelling pitch decks and presentations designed specifically to connect with corporate donors

• Authentic photography and content that captures their brand in action, showing real impact rather than just talking about it