The Concept Behind the Brand

When tasked with creating a prototype brand for my interior design certification, I wanted to explore something that felt both timeless and deeply relevant. Hygge Home Interiors emerged as the perfect vessel—a fictional brand that would allow me to demonstrate the power of cohesive visual storytelling across multiple touchpoints.

This wasn't just about creating pretty pictures; it was about demonstrating how thoughtful brand development creates meaningful connections between an interior design studio and its potential clients. Every element was carefully crafted to showcase not only creative ability but brand integrity throughout the entire client journey.

Building from the Ground Up

Starting with a blank canvas, I designed absolutely everything you see throughout this process—from the initial logo concepts to the final client presentation templates. Each piece was created to reflect the warm, inviting essence of "hygge" while maintaining a sophisticated design sensibility.

The color palette draws from natural, calming tones that invoke the Danish concept of coziness and contentment. Typography choices balance professionalism with approachability, creating materials that feel both expert and welcoming—exactly what clients seek in an interior design partnership.

The Full Client Experience

What you're seeing is a comprehensive demonstration of how many visual marketing materials and assets must come together to create a beautiful customer experience:

• Mood boards that tell visual stories and capture emotional responses

• Infographics that translate complex design concepts into accessible visuals

• Client presentation decks that guide conversations with elegance and clarity

• Branded forms that make even administrative touchpoints feel special

• Marketing collateral that consistently reinforces brand values

Each element was designed not in isolation, but as part of an interconnected experience that builds trust and excitement at every stage of the client relationship.

From Concept to Reality

While Hygge Home Interiors exists as a prototype, the process of creating it mirrors exactly how I approach real client work. This project demonstrates my ability to think beyond individual design elements to create a cohesive brand ecosystem that feels intentional and impactful from first impression to final delivery.

By designing every aspect myself, I've shown how attention to detail and consistency across all touchpoints elevates a brand from merely attractive to genuinely compelling. This holistic approach is what transforms casual interest into lasting client connections.